James Fuentes, owner of the James Fuentes Gallery, launched an online platform in May. It was the perfect timing for Covid regulations and mass closings. Online is deemed too cheesie simply because it is not as cool due to its generality and not as focused on exhibitions. Online opens doors for backseat shows to be sold online because they may not have paid for rent. This allows for an expansion of the gallery without buying new locations.
Is it possible for VR galleries to be the future? Fuentes states, “a physical space counts to create a reciprocal benefit” and is a necessary asset to the gallery.